Privacy Policy

Effective Date: 1 April 2026 · Last Updated: 11 June 2026

1. Information We Collect

Information you provide

• Contact details: name, email address, phone number
• Shipping address: street, city, state, pincode
• Order details: products purchased, quantity, value
• Payment information: UPI transaction reference (we do not store UPI IDs or bank details — processed securely via our payment partner MMAD Pay)
• Communications: messages sent via our contact form, email or phone

Information collected automatically

• Device and browser information, IP address, operating system
• Pages visited, time spent, referring URL
• Cookies and similar tracking technologies (Google Analytics 4)

2. How We Use Your Information

• Process and fulfil your orders
• Ship your order and send tracking updates
• Process payments via our payment gateway
• Communicate about your order, returns, and support queries
• Improve our website and shopping experience
• Prevent fraud and comply with legal obligations
• Send marketing communications (only with your explicit consent, and you can unsubscribe at any time)

3. Sharing With Third Parties

We share your information only with:

• Shipping partners: to deliver your order (name, address, phone)
• Payment gateway (MMAD Pay): to process UPI payments (transaction amount and reference only)
• Email service providers: to send order confirmations and tracking emails
• Analytics providers (Google): aggregated, anonymised site usage data
• Legal authorities: when required by law, court order, or to protect our rights

We never sell your personal data to third parties for marketing purposes.

4. Data Retention

We retain your personal information only as long as necessary to fulfil the purposes for which it was collected, including legal, accounting or reporting requirements. Order records are retained for 7 years as per Indian tax regulations.

5. Your Rights (DPDP Act, 2023)

As a Data Principal, you have the right to:

• Access the personal data we hold about you
• Request correction or completion of your data
• Request erasure of your data (subject to legal retention requirements)
• Withdraw consent for processing at any time
• Nominate another individual to exercise your rights in the event of your death or incapacity
• File a grievance with our Grievance Officer

6. Cookies

We use cookies to remember your bag contents, keep you logged in (where applicable), and understand how visitors use our site. You can disable cookies through your browser settings — note that this may affect site functionality (especially the shopping cart).

7. Data Security

We implement reasonable technical and organisational measures to protect your data, including HTTPS encryption, secure payment processing and restricted database access. No system is 100% secure, but we work hard to keep yours safe.

8. Children's Privacy

Our services are not directed at children under 18. We do not knowingly collect data from minors without verifiable parental consent.

9. Changes to This Policy

We may update this privacy policy from time to time. Changes will be posted on this page with an updated "Last Updated" date.

10. Contact Us

We aim to respond to all privacy-related queries within 30 days.