Fashion, considered.
Awaghade was founded on a quiet belief: that good clothes don't need to shout. We make pieces for the everyday — honestly priced, carefully made, and built to last beyond the season.
From Indore, with care.
Awaghade began in a small studio in Indore, where our founder — tired of fashion that promised everything and delivered little — started curating pieces for friends and family. What began as a personal project grew into something bigger: a commitment to quiet, considered fashion.
Today, AH Awaghade Enterprises runs from the same city, shipping handpicked pieces across India. We're a small team obsessed with fit, fabric and honest pricing — and we have no interest in being everything to everyone.
Three quiet principles.
Honest fabrics
We work with cotton, linen, silk and blends that breathe, soften, and age gracefully. No plastic pretending to be luxury.
Considered cuts
Silhouettes that flatter without announcement. Our fit prioritises comfort and movement — the way clothes actually live on bodies.
Honest pricing
No inflated markups, no fake discounts. We price for craft and transparency, not retail theatre.